Keep Your Hotel Rooms Full With the Help of Merchant Services

Hotel proprietors face constant pressure to keep occupancy rates high on their properties. That means targeting advertisements to the audience that is most likely to book rooms, altering room rates to maximize profit and minimize vacancy levels, and maintaining superior levels of customer service for all hotel guests. Fortunately, a merchant services account can help … Continue reading “Keep Your Hotel Rooms Full With the Help of Merchant Services”

Hotel proprietors face constant pressure to keep occupancy rates high on their properties. That means targeting advertisements to the audience that is most likely to book rooms, altering room rates to maximize profit and minimize vacancy levels, and maintaining superior levels of customer service for all hotel guests. Fortunately, a merchant services account can help address all of these issues.

Here are some examples of how credit card processing systems can have a positive effect on guest experiences.

When they’re checking in:

Front Desk

Many customers may wish to pay for their rooms in advance – especially if they know they will be checking out early the following day. Having a merchant services account will let you process credit card payments before the guest goes to his or her room. In addition, if a patron wants to take advantage of some of the in-room amenities (such as the minibar or pay-per-view movies), those charges can easily be applied to the bill via the credit card which was provided for incidentals during check-in.

Phone Reservations

It’s not uncommon for travelers to call up a hotel and reserve a room. If your property has a merchant services account, you can take the credit card number over the phone as insurance that the customer is able to pay for his or her lodging. In return, you can agree to reserve the room in the customer’s name, thus giving him or her one less thing to worry about.

Some merchant services providers allow you to automate this process by letting customers punch in their credit card number and processing the information using touch tone technology.

Online Reservations

The Internet is quickly becoming the medium of choice for travelers who are booking trips for business or pleasure. Your hotel can opt for a merchant account with the capability to take reservations and process credit card payments over the Web. Your guests will appreciate the convenience, and you will welcome the ability to book rooms without needing a human to take care of it.

While they’re at your hotel:


Your guests will be more likely to choose your hotel (or extend their stay) if they know they can dine on-site. And they are more likely to patronize the restaurants and other eateries on your property if they can charge the meals on their credit cards. Also, they may move to the lounge or bar for happy hour or a nightcap if they don’t have to worry about bringing cash with them to pay for their drinks.


Many times, guests want to pamper themselves at a hotel spa or salon, but may not want that appointment charged to their room (especially if they’re traveling on business). Giving spas and salons the ability to process credit card payments increases the likelihood that customers will treat themselves to a facial, massage, or manicure during their stay.

Tips and Customer Service Issues

Accepting credit card payments gives you two distinct customer service advantages over hotels which do not. First, guests can easily add in tips to on-site service providers (such as waiters, bartenders, or massage therapists) when they sign their credit slips. And second, if for some reason the guest has a problem with the service and you feel the need to make it right, you can easily remove or reduce a charge on a customer’s credit card. Fixing a problem promptly is a surefire way to help your guest remember how well he or she was treated.

After they check out:


Credit card payments are automatically deposited into your company account, so you don’t have to waste time shuttling a bunch of cash and checks to the bank. In addition, each transaction is recorded in detail in your database, saving you the effort of matching cash and check transactions with room charges.


Your merchant services account is set up so that you can view all of your credit card transactions easily and sort them into different data sets. Doing this allows you to spot occupancy trends for your specific properties (such as which months see the most guests). In addition, you can also paint a clear picture of what hotel services your guests availed themselves of during their stay (such as restaurant meals, spa services, or pay-per-view movies) and market your hotel’s amenities accordingly.

Database Management

All credit card transactions are kept in a detailed database which can be used for promotional purposes if you choose. For instance, in an effort to encourage repeat business, you can offer a free night on a future stay for guests who spent several nights on your property. Or if you want to promote certain amenities, you can send out e-coupons good for special discounts (such as 20% off a restaurant tab if they reserve a room at your hotel on the next six months) to former guests.

To find out more about how credit card processing systems can boost your hotel property’s bottom line, contact a merchant services provider today!

Tips To Choose Merchant Account

Choosing merchant account needs shopping and looking around for various deals. You need to compare various features, prices and services provided by different merchant account providers. You have a choice of opening a merchant account with a bank or with private merchant account services providers. But, whichever you choose, ensure that it suits your business needs.

Study the various charges levied and see its suitability for your business. In particular note if/how much the merchant accounts provider charges for –

  • Application fees – for the application process
  • Setup fees – fees once your application has been accepted
  • Statement – fees charged for issuing monthly transaction statement
  • Transaction fees – is it monthly, annually or per transaction
  • Discount rate – percentage deducted for each product sold
  • Fees for fraudulent transactions
  • Reserve that you need to maintain in your account.

Also look into these important aspects-

  • Approval rating – read reviews and feed backs on the company site
  • Customer service
  • Reliability and level of security provided
  • Speed of service
  • Clauses in fine print

Your credit history is an important aspect that merchant accounts providing company will look into. Again, the acceptable level of credit history varies from one merchant services provider to another. You may have to pay the broker an up front fee or a per transaction fee.

Your business can benefit from advanced and flexible features such as credit card processing solutions, 90-day price match offer, absence of early cancellation fees and speedy online applications among many others.

Sophisticated credit card machines from AMS also make for an efficient terminal. Rest assured that you always receive the best possible price on credit card processing solutions at AMS.

10 Easy Tips to Find a Trustworthy Online Seller

Have you ever bought something online and never received the product, or the product was not the same as on the photos? Then when you contact them, they either ignore you or tell you that it is somehow your fault, and you have to pay for shipping? These are just few examples of what can go wrong when shopping online. Of course, there are other more serious issues related to online shopping, such as fraud and security, privacy, lack of full cost disclosure etc. So, what can we do to ensure our online shopping is safe?

We all know that buying things online is cheaper, faster and easier way to shop. The rapidly increasing numbers of consumers going online to buy their favourite things is astonishing. In 1996, in USA, online sales accounted for only 0.16% of total Retail sales, and this figure rose to astonishing 4% by year 2009. It is expected to rise rapidly as consumers are realising many benefits, such as convenience, information and reviews, price and selection and so on.

There are few simple steps we can take to minimize or even eliminate risks associated with online shopping and safeguard our online shopping. All these steps can be accomplished by carefully checking the safety of merchant’s website. Things to look for are:

Website’s performance. Are the downloads slow, are there broken links, or poor HTML coding? Overall, does the website work properly? It is an indicator to how much a merchant cares about his consumer and his own reputation.

Return/Refund policy. You would want to see 100% customer satisfaction guarantee, accompanied by a detailed explanation on how the guarantee is implemented.

Site usability. A credible merchant would ensure his website is user-friendly, easy to use, and appealing to consumers. The last thing a consumer wants to see is illogically built website with tons of useless information, which is difficult to navigate, and/or find information.

Contact details. Merchant must be easily reachable. A site must contain easily locatable contact links, and email address, which are bare minimum. A toll number, Question and Answers pages, Online Help, and Live Chats are a big plus.

Security. One simple step to minimize a risk of fraud is to ensure the website has a high security level. Security shows how secure your credit card details will be by using encryption and the SSL (secure socket layers) technology. SSL is the industry-standard method used for protecting all sorts of Web communication. By viewing the website’s address/URL, you can check if it is safe; if a site has a letter “s” after http, it means SSL security measure is employed on the website. It is an obvious feature used by many reputable merchants nowadays, which shows the merchant’s seriousness about consumers’ security, and his own long-term success. “https://…”

Shipping. Using reputable shipping companies, such as FedEx, UPS is another indicator of site’s trustworthiness.

VeriSign, Trust Commerce, and BBBOnline Seals. These seals on the merchant’s website are great sign of credibility. However, some merchants are inserting the graphic to attract customers, so ensure that these seals are CLICKABLE. Once you click on them, you should be able to verify that the merchant is really registered with above-mentioned.

Payment options. Having payment options such as Google and Paypal on the merchant’s website will help make the shopping experience more secure.

Virtual credit card numbers. Some credit card issuers will allow you to have a temporary or one-time-use credit card numbers, which will eliminate a security and fraud risks associated with online transactions.

Detailed product information and reviews. It is extremely important that you buy from a site, which provides detailed information on a product or service. This might seem quite obvious, but lack of adequate and sufficient information about products is a huge issue, which can be easily addressed. Look for detailed information, rating/product reviews, which will tell you the real story. Also, ensure that there are at least 5-10 reviews from different customers, who have bought a product or service to make sure reviews had not been falsely created by the merchant himself to allure consumers.

Another way to minimize or even eliminate security and fraud risks is to use websites, such as,, where all of the above mentioned website checks are not really necessary. Looking at product reviews, seller ratings would be sufficient to ensure a seller is trustworthy. One dissatisfied customer can significantly affect seller’s rating, and leave a bad mark on his account, which can consequently lead to reduction in seller’s sales. Therefore sellers do their best to make sure the transaction goes through as smoothly as possible, from start till end.